Billabong “Design For Humanity” Launch

Last month, I attended an event at The Ecology Center in San Juan Capistrano.  The event was the kick off for Billabong’s 6th Annual “Design For Humanity” event, which takes place on July 25, 2012. This year Billabong has partnered with The Chipotle Cultivate Foundation, which is an organization committed to creating a more sustainable and healthful food supply and for raising awareness concerning food issues.

The Ecology Center

We were treated to a pre-dinner and reception and live performance from Donavan Frankenreiter, followed by a sit down dinner prepared by Chef Paul Buchanan from Primal Alchemy catering.

Design For Humanity Launch
Billabong "Design For Humanity" Launch

After an amazing performance from Donavan Frankenreiter, appetizers, and drinks, we heard speakers talk about the upcoming event, Design For Humanity.  We were seated at a very long table that fit all sixty-plus guests invited.  It was the perfect setting as the sun was just beginning to set on a warm evening at the beginning of summer.

Evan Marks, The Ecology Center founder talked about attending UC Santa Cruz and learning about sustainable agriculture. While traveling through several counties, Marks acquired hands-on experience in the field of ecological design and sustainable agriculture. Marks is working along with volunteers to transform The Ecology Center as a regional hub for sustainability and green living.

Candy Harris, Billabong’s Brand Director spoke about Design For Humanity, and the history of the event.  Harris spoke about how Billabong’s marketing, art, and design teams to came together to give back to a non-profit close to the heart of their industry.  She also spoke about this being the 6th year of the event and how they chose The Chipotle Cultivate Foundation as their non-profit to support.

Chris Arnold, director of communication at Chipotle Mexican Grill and Secretary of the Chipotle Cultivate Foundation spoke about the Foundation. Arnold said that The Chipotle Cultivate Foundation is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

Billabong Design For Humanity Launch Dinner
After the speakers, we were served our delicious Farm-To-Fork (Table) dinner family style. Each dish highlighted local bounties; avocado from musician Jason Mraz’s farm, eureka lemons and herbs from pro-skateboarder Bob Burnquist’s farm, tangelos and navel oranges from Murray Farms, Weiser Family Farms heirloom potatoes; mussels from Carlsbad Aquarium, Tamai Farms roasted chilies, and greens from Kenter Canyon Farms.

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After hearing about all of the food involved in the dinner, and where it came from, I was starving. We were all excited to try all of the food that awaited us. While listening to the speakers, I was able to acquaint myself with everyone seated around me. I met several Billabong employees, and other people affiliated with Billabong. We all felt like a family after and passed around the family-style plates that were put in front of us. It was a great way to start conversation. Plus, you could pick and choose which food you wanted.

Aren’t you hungry now?

Billabong's Design For Humanity Launch
Billabong’s 2012 “Design For Humanity” Event

will take place on

Wednesday, July 25, 2012 at 7:00pm at Paramount Studios in Los Angeles, California.

As of right now, tickets are SOLD OUT. More tickets will go on sale Tuesday, July 24th at 10am.

For more information about tickets, please click here to go to the Design For Humanity Ticket Information.

The event, which takes place at the legendary “NY Street” back lot of Paramount Studios in Hollywood, is a mix of fashion, music and art. This massive fashion-music-art block party will offer three concert stages, DJ dance parties, and runway fashion show featuring items from Billabong’s new collection. Billabong collaborated with painter Hayuk on the line’s swimwear. Some of the looks from the Billabong spring collection will be available for purchase at the event and Hayuk’s pieces will be available for pre-sale starting that day.

100% of this year’s ticket sales and a portion of the proceeds from art auction and product collaboration sales are being donated to the Chipotle Cultivate Foundation, a new foundation aimed at supporting people, organizations and institutions that are committed to a better, more sustainable future through their work to improve individual family farms, the environment, as well as youth and education programs.

Disclosure: I was honored to be invited to this event.  I love that as a blogger, I am able to find out more information and support new and upcoming charities and events.  I was not paid to attend. All of the photos and opinions are mine.  All of the food did go into my stomach, and I didn’t share. 

1 comments
Eva Smith
Eva Smith

Love this movement! I've always wanted to tray a farm-to-table. Will definitely share this.