An Elevator Pitch

Today is Day 1 for me of Pro Blogger’s 31 Days to Build a Better Blog Challenge.  I’m participating in this along with members of the SITS community, and The BlogFrog Community, as well.

Take the Problogger Challenge with SITS and BlogFrog

The topic for today is to “Write an elevator pitch for your blog”.

According to Wikipedia, “An elevator pitch is an overview of an idea for a product, service, or project.  The name reflects the fact that an elevator pitch can be delivered in the time span of an elevator ride (for example, thirty seconds or 100-150 words) seconds or 100–150 words).”

I think that this is a good start for the challenge.  It helps define your blog.  I can’t tell you how many times that someone has asked me, “What is your blog about?”  Mostly of the time, I ramble something like, “I work full-time, married, one kid, and live in Orange County.” But then I shake my head and think, Julie, you sound like an idiot.  You are letting these few things define you.  I am more than a full-time working mom who lives in Orange County.

But alas, it is ok to have two types of elevator pitches, and each type can be used for different situations.

The Short Version:

“Angry Julie Monday is about the life of a working mom in Orange County, Ca.”

This short version covers a few key points about me, who I am, and where I live.  I’m Julie, I work full-time, I am a mom, and I live in Orange County, Ca.  But as I pointed out above, this short little phrase does not define me, but really helps to summarize what this site is all about.

Did you see that I used the word “site”? I don’t always use the word “blog” when talking to people about what I do here.  I often refer to Angry Julie Monday as my personal website.  I think it is important to know your audience when talking about your blog.  If someone knows the terms of social media, they will understand terminology such as blog or weblog.  For much of mainstream society, “website” is sometimes a better fit.

The Long Version:

“Angry Julie Monday is an online diary consisting of stories involving my family, friends, fashion and photography.  I illustrate the tales of my daily life with my Macbook and my Nikon camera.  Whether it be my latest dress, reality television, tales of childhood, or trips to Disneyland, I document it.  I try and portray what daily life is like being a wife, mother, full-time employee, in Orange County, and attempting to not lose my mind.”

Gee, I actually wrote a paragraph without talking about caffeine, ADD, or Twitter. Seriously, that is quite an accomplishment.  I did get a tad wordy, and there were lots of commas in there.  I need to work on that, way too many commas in my posts.

Did completing this task change your blog, or change the way you think about your blog?

I think my short version was conceived from my tagline mostly.  I’ve had this tagline for three years, and it is a good fit.  My long version is more or less many of the roles than I maintain in my life.  In between all of these basic roles, I try to fill my life with personality, whether it be my passions (or obsessions), photography, and my randomess.

I think this task helped me realize that my blog is what I want it to be.  My blog has had peaks and valleys in the past few years.  It all depends on what is going on in my life at that time.  At the end of the day, I am a hobbyist, and this blog is my hobby.

6 comments
Lois Eiler
Lois Eiler

Julie, thanks for this and all the info about SITS/BlogFrog and the ProBlogger Challenge, I'll check them out. I've done other 30 day challenges, but am past ready for the next step in my blogging development. I have an embarrassing number of blogs that are totally stalled out. Met you at E3 while working for a company I tweet for, which is also how I found your blog. It's really good that this exercise got you clear on what your blogging efforts are about for you and that you are headed in the right direction. Thanks for being and inspiration! Lois

Steph
Steph

I think I am too lazy to have a better blog. I will keep my crappy one. LOL... seriously though... I wish I would have thought about doing this. Such a good idea.

Heather
Heather

I can totally relate with your wordiness and superfluous comma usage. As a new blogger I constantly am trying to cut down the length of my blog posts. In part in hopes that more people will read because the blog is not so long and also because between working and taking care of my 3 lovely (I use that term loosely) children it can take forever just to for one post. I just have so much to say (as I am sure you can see from this rambling post!) Making it Work Mom

BusyDad
BusyDad

Your last line is my last line too. Also, you did not mention anything about Star Wars *shakes head*

Maureen
Maureen

I think your tag line is great and I especially love the last part of your elevator pitch "and attempting to not lose my mind.” Brilliant! :D